Run your entire distribution chain from one platform.
FieldDNA connects your head office, distributors and field teams across primary and secondary sales, stock, trade schemes, collections, returns and store visits, in one real-time, auditable system that keeps working offline in the field.
- DMS + SFA in one
- One database per tenant
- Fully offline-first field app
- GST-ready
- 99.9% uptime commitment
- One database per tenant
- Works fully offline in the field
- GSTR-1/3B/2B reports built in
The distribution chain, connected
Primary and secondary sales, returns and field execution, in one auditable flow.
From spreadsheets to a system of execution
Five things that change when your whole distribution chain runs on one platform.
Today
ERP stops at the distributor's door; secondary sales live in spreadsheets and distributor-local software.
With FieldDNA
Standard secondary ordering, GST invoicing, delivery and ledgers for every distributor, rolled up live for the head office.
Secondary sales visibilityToday
Schemes are designed centrally but applied inconsistently, and free goods are hard to track.
With FieldDNA
One promotions engine gives the same answer online, offline and on the invoice, with approvals, near-miss nudges and budget tracking.
Promotions without leakageToday
Beat plans and store visits happen offline, with no trail.
With FieldDNA
A fully offline-first field app runs attendance, beat plans, guided visits, orders and collections with on-device promotions, and syncs when signal returns.
Field execution with accountabilityToday
Cheque bounces, credit and debit notes, and damage or expiry claims reconcile late and by hand.
With FieldDNA
Real-time ledgers, aging and cheque workflows, plus returns that reverse promotions and recover free goods.
Clean collections and returnsToday
Every distributor runs different tools.
With FieldDNA
One tenant puts every distributor on the same governed masters, toggles and reports, ERP-connected or standalone.
One standard for every distributorOne platform, the surfaces your teams use
The same governed data, shown the right way to each user.
- Live primary and secondary sales rollups
- Approval Center across every module
- GST invoicing, ledgers and collections
- Dashboards and GSTR-ready reports
- Works fully offline, syncs when signal returns
- Beat plans and guided store visits
- Orders and collections with on-device promotions
- Attendance, merchandising and competitor capture
The whole distribution stack, one platform
Everything from master data to field claims, on the same governed core.
Distribution management
Master Data
Governed distributor, product and price masters.
Primary Sales & GRN
Purchase orders, GRN and auto credit notes.
Secondary Sales & Invoicing
Retailer orders, delivery and GST invoices.
Collections & Finance
Ledgers, aging, cheque workflows and notes.
Inventory & Batch/Expiry
FEFO stock, batches and inter-distributor transfers.
Promotions & Trade Schemes
One engine: online, offline and on the invoice.
Returns
Returns with free-goods and promotion reversal.
Approvals & Targets
Approval Center and targets.
Loyalty & Rewards
Points portable across distributors with tiered rewards.
Dashboards, Reports & GST
Live dashboards and GSTR-1/3B/2B returns.
Sales force automation
Field execution
From Begin Day to End Day, without signal
Every order, promotion and collection is captured offline on the rep's phone and synced when signal returns. No dead zones, no lost visits.
Explore Field Sales
Promotions
The same answer online, offline and on the invoice
Design a scheme once. The engine evaluates it on the device and on the invoice, nudges reps on near-miss orders, and tracks the budget as it goes.
Explore Promotions
Collections & returns
Ledgers that reconcile themselves
Real-time aging, cheque-bounce workflows, and returns that reverse the original promotion and recover free goods. The books stay clean.
Explore CollectionsBuilt for distributor-led markets
One platform, tuned to how each sector actually distributes.
Enterprise-grade by construction
The platform decisions that matter to IT, made once and applied to every tenant.
Isolation by default
One database per tenant. No shared tables, no noisy neighbours.
Cloud-portable
The same binaries run on AWS, Azure, GCP or on-premise.
Auditable by construction
Every transaction and approval is logged, with 7-year retention.
Configurable, not custom
Value sets, custom fields and feature toggles instead of forks.
- P95 interactive response
- ≤ 2 sP95 interactive response
- Promotion evaluation, server-side
- ≤ 300 msPromotion evaluation, server-side
- Morning sync on mid-range 4G
- ≤ 30 sMorning sync on mid-range 4G
- 5,000-row bulk upload
- ≤ 60 s5,000-row bulk upload
Design targets per FieldDNA NFRs.
Ready to run your distribution chain from one platform?
Live walkthrough on Microsoft Teams · Tailored to your distribution model · Works on web, Android and iOS