Our customers
Trusted by
Major manufacturers, distributors and wholesellers in India and South East Asia region
FieldDNA brings together field execution, order capture, distribution operations, reports and analytics, and master data so your teams sell faster, execute better, and stay compliant.
Nine integrated modules from beat planning to master data governance built to turn fragmented field operations into a high-performance sales machine.
Track field presence, routes, and execution in real time. Know who's in the market, where they are, and what got done.
Maintain a single view of outlets, contacts, and trading terms so reps always have the right information at the right time.
Standardise leave policies and holiday calendars across regions. Keep field plans accurate, no surprise gaps.
Plan beat routes and manage daily tasks with full accountability plus AI Smart Route Optimisation to cut travel time.
Capture shelf execution and competitive moves directly from the field. Win on the shelf with real-time market signals.
Keep products, packs, pricing, and availability consistent across all channels. Fewer errors, faster selling.
Take accurate orders with credit, pricing, and approval controls with AI-driven upsell and cross-sell recommendations.
Role-based insights for sales, distribution, and operations. Real-time performance by rep, territory, outlet, and SKU.
Govern customers, products, pricing, territories, and hierarchies. Reliable operations start with reliable data.
FieldDNA records attendance and daily activity progress so sales reps and merchandisers are active in assigned territories and completing planned work. Every check-in is geo-tagged and time-stamped giving managers an accurate picture without relying on manual reports.
FieldDNA centralises outlet profiles and trading relationships to support better execution, accurate pricing, and faster issue resolution. Whether your team has 500 outlets or 500,000, every rep and manager works from the same data.
Configure leave rules and holiday calendars once and have them automatically reflected in scheduling, reporting, and coverage planning. No more surprises when half your team is off during a peak sales week.
FieldDNA structures your field planning and daily execution by organising beat plans, visit schedules, and tasks. Managers plan; reps execute; outcomes are captured. Every exception is logged, every gap is visible.
AI recommends the most efficient visit sequence for each rep factoring in outlet location, visit frequency, priority outlets, time windows, and daily workload.
FieldDNA gives you a live picture of in-store execution and competitive moves. Your field team captures shelf data as part of their normal workflow no separate app, no extra steps. Patterns surface in dashboards so category and trade marketing teams can act fast.
FieldDNA provides a governed product catalog so field reps and distributors always work from the correct SKU definitions, pricing tiers, and availability rules. Fewer order errors. Less rework. Faster selling.
FieldDNA streamlines order capture while ensuring pricing, credit, and approval controls are applied consistently. With AI intelligence built into the order flow, reps get real-time recommendations in the moment so every visit grows the basket.
Analyses historical sales, outlet buying patterns, product affinity, seasonality, and peer outlet behaviour surfacing the right recommendation at exactly the right moment.
FieldDNA delivers role-based dashboards and reports that give every stakeholder the right view of performance. Sales leaders see the big picture. Managers see their teams. Reps see their own progress. Everyone acts on facts, not guesswork.
| Rep | Visits | Revenue | Coverage |
|---|---|---|---|
| Priya M. | 8/8 | ₹12.4L | 100% |
| Raj S. | 7/8 | ₹10.1L | 88% |
| Sneha R. | 6/8 | ₹9.8L | 75% |
| Amit K. | 3/8 | ₹3.9L | 38% |
FieldDNA centralises master data to eliminate duplication, prevent transaction errors, and ensure consistent reporting. When your data is clean and governed, every downstream process ordering, field planning, analytics just works.
FieldDNA is a multi-tenant SaaS platform built for the demands of enterprise field operations with zero-trust security, automated onboarding, and full observability out of the box.
Responsive, single-portal, multi-tenant path-based UI. Works across desktop and tablet, optimised for field manager workflows.
Hybrid iOS & Android works in low-connectivity field environments. always-connected architecture for real-time visibility.
Web API Dockerised and deployed on Azure App Services. Versioned, RESTful, and built for high-throughput field data ingestion.
Fully isolated per tenant for data security and performance. Each tenant gets their own dedicated database with zero data co-mingling.
all credentials stored in Azure Key Vault, accessed via Managed Identity. Never exposed in code or config files.
federated identity via Microsoft Entra External ID, supporting Azure AD, Google, Okta, and AWS Cognito out of the box.
enforced at API and resource level across Super Admins, Tenant Admins, and Tenant Users.
security hardening and penetration testing built into every release cycle, not bolted on at the end.
every sensitive action logged with timestamp, user ID, and tenant context. Full traceability for compliance reviews.
SOC2, ISO 27001, GDPR, and data residency certifications on the 2026 roadmap.
Daily automated backups for all tenant databases and blob storage via Azure Backup. Configurable retention per tenant compliance requirements.
Failover managed by Azure Site Recovery. RTO and RPO targets met without manual intervention during zone or region failure scenarios.
Major manufacturers, distributors and wholesellers in India and South East Asia region
Join teams across industries who've transformed their field operations with FieldDNA. Get a personalised demo with your own territory data.