SFA

Perfect stores, proven with a photo

Facings, share of shelf, planogram compliance and POSM audits, captured on the visit with geo-tagged, live-camera photos.

FieldDNA Merchandising & Outlet Execution

What it does

  • Facings and share-of-shelf capture by SKU and category
  • Planogram compliance checks with a compliance score
  • POSM audit and branded-asset tracking (coolers, racks, POSM)
  • Competitor capture: price, promotion, new launches and visibility
  • Geofenced, timestamped, live-camera-only photos (no gallery uploads)
  • Before-and-after merchandising with an audit photo gallery

How it works

  1. 1Plan
  2. 2Audit in-store
  3. 3Capture photos
  4. 4Score
  5. 5Report

KPIs you will track

  • Share of shelf %
  • Planogram compliance
  • POSM coverage
  • Photo compliance

Who it is for

  • Trade marketing
  • Field reps
  • Area sales managers

A closer look

The perfect store, measured not guessed

Every visit captures facings and share of shelf by SKU and category, checks the planogram and returns a compliance score, so shelf execution becomes a number you can track by outlet, route and brand rather than an anecdote.

Proof that stands up

Merchandising photos are geofenced, timestamped and live-camera-only, so a before-and-after audit was taken where and when it says. Branded assets like coolers and racks are tracked in the same POSM audit, and competitor price, promotion and new-launch activity is captured alongside.

Part of the same offline visit

Merchandising runs inside the offline-first field visit, so reps capture it in a dead zone and it syncs when signal returns. The result is market intelligence produced as a by-product of the call, not a separate exercise.

Frequently asked questions

How do you stop staged or reused photos?

Merchandising photos are geofenced, timestamped and live-camera-only, so a photo cannot be uploaded from the gallery.

What does the audit capture?

Facings and share of shelf by SKU, planogram compliance with a score, a POSM audit, and competitor price and promotion capture.

Does it work offline?

Yes. Merchandising runs inside the offline-first field visit and syncs when signal returns.

Ready to run your distribution chain from one platform?

Live walkthrough on Microsoft Teams · Tailored to your distribution model · Works on web, Android and iOS