Field force & claims

Market intelligence with proof, from four audiences

Employee, distributor, retail-audit and end-customer surveys with a visual builder and anti-fraud guards.

FieldDNA Surveys & Feedback

What it does

  • Employee, distributor, retail-audit and end-customer surveys
  • Visual form builder with branching
  • Distribution by SMS or WhatsApp links
  • Geofence, timestamp and live-camera-only guards
  • NPS by audience
  • Compliance photo gallery

How it works

  1. 1Build
  2. 2Distribute
  3. 3Guard
  4. 4Analyse

KPIs you will track

  • Response rate
  • NPS

Who it is for

  • Trade marketing
  • HR
  • Insights

A closer look

Four audiences, one builder

Employee, distributor, retail-audit and end-customer surveys are all built in the same visual form builder, with branching so respondents only see what applies to them. Distribution goes out over SMS or WhatsApp links, so reach does not depend on installing an app.

Proof built into every response

Geofence, timestamp and live-camera-only guards mean a retail audit was taken where and when it says, with a photo that could not be uploaded from the gallery. A compliance photo gallery keeps the evidence in one place.

Read the signal by audience

NPS is scored per audience, so employee sentiment, distributor sentiment and end-customer sentiment are tracked separately rather than blended into one unreadable number.

Frequently asked questions

How do you prevent fake responses?

Geofence, timestamp and live-camera-only guards, with a compliance photo gallery.

Who can be surveyed?

Employees, distributors, retail auditors and end customers, with NPS by audience.

Can we build custom forms?

Yes, a visual form builder with branching, distributed via SMS or WhatsApp links.

Ready to run your distribution chain from one platform?

Live walkthrough on Microsoft Teams · Tailored to your distribution model · Works on web, Android and iOS