FMCG & CPG
The playbook for high-frequency FMCG distribution
GT, MT and HoReCa channels, thousands of SKUs, and promotions that must stay consistent everywhere.
Distribution realities in FMCG & CPG
- High-frequency GT and MT, plus HoReCa channels
- Thousands of SKUs across many distributors
- Promotions run constantly and must stay consistent
- Secondary sales the ERP never sees
How FieldDNA fits
- See every secondary sale, rolled up live
- Run one promotions engine online, offline and on the invoice
- Execute in the field, fully offline
- Reconcile collections and returns in real time
- Put every distributor on one governed standard
In practice
A national brand runs a monsoon basket scheme across GT and MT. The engine evaluates it on the rep's phone and on the invoice, nudges near-miss orders, and tracks the budget as it spends.
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